Session

Anatoliy Stegniy
13 Oct 2018
12:55 - 13:40
Stream B

Measurable Marketing with Machine Learning: Customer Activation model

Tracking impact of different marketing activities requires substantial amount of experiments and analytics. With a correct data driven approach this process can be improved. In this talk I will present a machine learning powered marketing attribution method and a novel customer journey visualization approach. Additionally, I will describe a custom model of customer activation level. All these innovations were designed and implemented in DataRobot and already increased sales efficiency of our team.