How to reduce marketing costs up to 90% applying intelligent automation. Use case: loyalty & reward campaigns in FMCG
Despite proven effectiveness use of loyalty & reward campaigns remains limited by business. Reasons lay in high start & running costs due to lots of complexity, lots manual work, processing errors and fraud. In keynote we going to dive deep and review all the nuances and challenges. Learn how to tweak process, which tools to use and which approach to make intellectual automation possible. We also review risks and nuances of AI technologies implementation and business adaption. Review conclusions and have a retrospective look on all mistakes and learnings after 1.5 years of production use and scale.