Chris Homer
Tetiana Torovets
14 Oct 2018
17:00 - 17:45
Stream A

Hacking ML for marketing

A brief overview of ML applications for the e-commerce. Overview of predictive models used for marketing at thredUP. Prediction of the likelihood of the next purchase for the user. Predict probability of conversion. Creation of target audiences based on scores. Automated payback optimization. LTV prediction: current approach and next steps. Specific of TV attribution. Multi-touch attribution. Dynamic score for visitors engagement.