Alex Yurchenko
22 Sep 2019
15:55 - 16:40
AI for Business and Products

Data Science in the Adverting: Testing, Forecasting, Optimization, and Marketing Mix Modeling

The fundamental questions that any advertiser ask is relatively simple – how do I spend my budget (and what that budget should be) in order to maximize my outcome (e.t. profit, revenue, market share, growth rate, brand image, etc.) We review various techniques that data scientists use to help advertising agencies server their clients better.