Ruslan is an аmbassador of data-driven marketing solutions. Believes that data is a source of optimization of marketing investments and the development of new unique technological solutions for personal communication with the consumer. He has 8 years of experience in the country’s largest advertising holdings, which provides expertise in the field of media and communication planning, a deep understanding of market opportunities and business needs. Today is responsible for the development of the analytical unit at OMD MD Intelligence (created on the basis of strategic expertise of OMD Media Direction Ukraine). The main focus of his team is introduction of data science technologies to optimize marketing investments, provide integrated marketing analytics and strategic customer support.